They support your brand messaging, and align with other mediums (ads, print, social media) They just sound/feel good and match your brand tone. When you’ve entered your description, make sure you click “Save.” Here’s what it … Even if your product descriptions are optimized to sell, that fact alone may not be enough to impact on the bottom line. Many page optimization sites, services, and professionals recommend keeping meta descriptions to 160 characters or fewer. How to edit homepage meta description on Shopify? Increasing your CTR from 4% to just 4.5% in this instance would result in almost 100 more clicks.. The Qualities Of A Great Brand Meta Description. I'm very impressed with the communication I've received from Adriana and hope this will continue as I work through all my SEO issues. Steps to add Meta Tags in Shopify. This is a short description of your store that will also show up on a Google search, so its best to make it descriptive. Now that you know what makes up a great meta description (short and punchy, keywords, call to action), let’s talk about where you absolutely need to include an original meta description. It can sometimes even include product page descriptions, but more on this in a separate article. Character count must be in between 155 to 165. A great About Us page helps builds trust between you and your customers. The same applies for a good meta description – except that the preferred length is between 430 and 920 pixels (70 and 155 characters respectively). I find the app helpful for watching video tutorials. You can’t stick with the same Meta description on E-commerce sites, as new seals, offers and discounts are always there, and you will need to change accordingly. Ready to start selling with Shopify? For example, if your page gets 50,000 impressions a month, Google shows the meta description for 18,500 of those impressions on average. Hiding a page from search engines. Step 2: Enter a Homepage meta description; On the Title and meta description section, online sellers can fill the box of Homepage meta description for store. So while you shouldn’t obsess over meta descriptions, it’s still worth spending a minute of your time on pages where ‘yes’ is the answer to at … If you’re looking for a new way to sell online, it could be time for you to consider Shopify. Collections. Best practices are to use one H1 tag, and then any number of H2s, H3s, and so on as needed and in hierarchical order. They are a vital component for SEO – specifically optimizing each page with its On-Page components. The Moz study, which examined 70,059 original meta description examples, also discovered that: In 15.4% of cases, Google used the original meta description tag but added some text. It’s usually a couple of sentences long, and tells the searcher what they need to know about what the page contains and how relevant it might be to their query. Homepage meta description on Shopify serves as the storefront welcoming your customers. Your homepage meta description is your chance to give the first impression of your brand. Search the world’s information, including webpages, images, videos and more. You can edit the title/meta description for all of your … Your pages should each have a unique meta description to help attract users from the SERPs. Ratio Coffee is a beautiful Shopify store with a balanced colour palette and a smooth scrolling system that embodies the elegance of their products. The company was founded by Alicia, who struggled with skincare issues growing up leading her to have a love and curiosity about top quality skincare lines. PrimeWomen. Shopify will add as many words of your description in their “Search engine listing preview” meta input as possible, shown below: To clean up your meta description and enter your own customized meta description for your product, click on Edit website SEO. The playful and fun articles on their website also make a great impression on their visitors. And a recent analysis that we did found that pages with a meta description got an average of 5.8% more clicks than pages with a missing description. Optimizing your site structure for search engines. After all, no one can buy your products if they can’t find them. Meta tags forms a base structure for ranking the Shopify store products, collection, categories and subcategory pages. Make sure to include your shop name! Finally, visit your admin panel Settings page, and edit your Homepage title in the Store Details section. Write Eye-Catching Meta Descriptions Meta descriptions are the text that Google sometimes shows underneath the title tag in the search results. The meta description is one of the important elements of content. This is what users often look at to decide whether to visit a page or not. 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